'Viral marketing is any marketing technique that induces websites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect.'
Social media-
Social media is websites or applications that people use to create and share content or to communicate with others online. The most popular social media platforms are; Instagram, Twitter, Snapchat and YouTube.
Viral marketing is used by most artistes now as a main form of promotion for new music and music videos that they are releasing.
Instagram:
Twitter:
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