Research and Planning- marking

Level 2 8–11 marks
• Planning and research evidence may be incomplete.
• There is basic research into similar products and a potential target audience.
• There is basic work on shotlists, layouts, drafting, scripting or storyboarding.
• There is basic organisation of actors, locations, costumes or props.
• Time management may not be good.
• There is basic skill in the use of digital technology or ICT in the presentation.
• There are basic communication skills.
• There is a basic level of care in the presentation of the research and planning.




Basic intro and SWOT. You didn't really nail the lip-synch in your prelim. I like your history post but feel you could have gone into a little more detail and explained what you were saying more fully. This is also true of your other early posts. You could have looked at the codes and conventions of pop by examining its ideology and the ideology of other genres. Good Prezi on theory. I really like some of your insight in the Chandelier  and A Team analyses- your point about the jerky movements of the dancer for example. I think your pitch and 'history of the song' posts could have been more detailed. Perhaps some more personal opinion about what you gained from watching other students' work? You identified your audience and did a little psychographic profiling but how would this impact on your own video? You didn't really address what you learned from your questionnaire. Shame you didn't film your focus group. Why pick MTV if you feel it's on the decline and why not explain the reasons for this? You mention viral marketing in a post that is mainly about social media. you didn't explain your strategy! Your inspiration post explains the reason you like an artiste but not really how they've achieved this admiration. Fairly basic on locations. Your editing diary gives little insight into your process. I'm glad you included a rough cut as it's nice to be able to see how things evolved. A lot of these posts just feel a little bit light. You could show a little more insight in your digipak analyses- why Ed Sheeran is more cryptic and One Direction have the faces on the cover etc. Hard to see your original digipak design! What is a website??? Your website analyses are a little descriptive of the functionality rather than analysing the feel and tone of images etc.

Some good stuff in here Rebecca but it's far from media rich and I feel some of your posts are a little in the light side.

Rebecca 11/20